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Child chef holding food toy

kitchen and cooking

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Child using Vacuum

home and household

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Children hair dryer toy

hair styling

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Children playing with toys

shopping and accessories

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I love that role play items for children are being made to seem more realistic.

Hollie, Norfolk

always at the heart of what we do

family at heart

family at heart

we’ve been family-run since 1946. ‘family’ is the foundation of our products, innovations and being. we exist to keep families connected and to give everyone a role in play.

uk map

designed in the uk

we work with some of the biggest licenses in the toy market globally, to design and develop some of the best-loved toys in market – right from our head office in Blackpool, Lancashire.

learn through play

learn through play

we stimulate the minds of children by providing quality play through innovative, exciting toys which build connections and support development away from screens.

thomas cassidy

it’s all about family

the casdon story

founded by our grandfather (thomas cassidy) in 1946, we’re are a third generation, family-focused business that believes in the power of play. we ignite the imaginations of children all over the world while connecting parents, grandparents and carers to their inner child.

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