Our vision

“77 years ago, our grandfather had a belief – that toys should have a role in children’s learning and development as well as being fun to play with. today, we still live and breathe his vision as we continue to design, manufacture, and sell toys for children around the world!”

phil cassidy, managing director

thomas cassidy

we’re a family run business

founded in 1946, the brilliant mind of thomas cassidy gave life to casdon with the mission to invent toys that not only sparked imagination but helped support child development through play.

fast forward 77 years and casdon is today a third-generation, family run business – owned and managed by phil and peter cassidy.

giving everyone a role in play

our toys give everyone a role in play

we’re the number one manufacturer of role-play toys in the uk and are known globally for designing and distributing some of the best-selling toys in market; including our innovative dyson vacuum cleaners, our morphy richards kitchen sets as well as our henry and hetty cleaning trolleys to name but a few.

7 license partners and counting

7 license partners and growing

we work with some of the biggest licenses in the toy market to develop miniature versions of every-day items which children see in and around the home today.

since the introduction of our very first licenses back in 1984 (many of whom we still work with today), we continue to grow our portfolio and have most recently welcomed joseph joseph to our range of role-play toys.

we only make the good stuff

we only make
the good stuff

nobody likes a show-off but what can we say? we make great stuff!

we connect the real-life with play to design, engineer, manufacture and market role-play toys which are not only fun to play with, but offer developmental benefits to help support children through those all-important early years and our awards are recognition of this acheivement.



always at the heart of what we do

family at heart

family at heart

we’ve been family-run since 1946. we exist to keep families connected and to give everyone a role in play.



we think creatively with big aspirations to provide product which helps support children to learn through play.



whether it be parents, grandparents or gift-givers – it’s the little touches that set us apart from the rest.



we are a small, dynamic, powerful and passionate company that creates the world’s best role-play toys to stand the test of time.



we don’t expect our children to take themselves seriously so we don’t either. we’re champions of play and it shows in our toys.

meet the team


phil cassidy

managing director


peter cassidy

owner and director of engineering


eleanor connolly

global head of sales and marketing


alex reynolds

head of research & development

kate suen

kate suen

hong kong general manager


adam stansfield

head of finance